Where is the company’s reputational asset?
According to Marco De Masi (Ammagamma), «the heritage of stories that every company owns, and which can effectively support its strategy» is hidden by unawareness, therefore it often remains unknown.
This heritage “has to do with the reputation of a company and the way in which the latter becomes capable of communicating and interacting more or less effectively with its context”.
Let’s discover the 5-step method that De Masi outlined in his article published in our Pamphlet no. 8, dedicated of the “unknown” in the corporate sector.
Just a preview: “continuously destroying and rebuilding”!
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Content management and graphic design: Officina Mirabilis
Edition sponsored by ASSOCONSULT (Confindustria).
For a free copy: send a message at pamphlet@agatos-syntagma.it
